IDEAL Framework – A Better Way to Rent
IDEAL Framework

The IDEAL Framework:Rebuilding Trust in Renting

The IDEAL Framework is a research-backed system that rebuilds trust in rental markets through verified identity, transparent data, clear communication, fair assessment, and accountable leasing.

Developed by Jimmy Ng, Founder of the IDEAL Framework Lab (2022–present), this system brings together behavioral economics, systems design, and real-world evidence to address the rental trust crisis affecting Canadian landlords and tenants.

Access IDEAL Explained Research →

The Five Pillars: I. D. E. A. L. → Trust

I

Identify

"Verified Identity"

Establishing true and verified identities for all parties involved in the tenancy.

D

Data

"Transparent Data Trails"

Standardizing and making key rental data transparent and accountable.

E

Engage

"Clear Communication"

Establishing best practices for clear, timely, and documented communication.

A

Assess

“Fair Assessment"

Developing fair, non-discriminatory, and documented screening criteria.

L

Lease

"Accountable Leasing"

Standardizing lease agreements and documenting ongoing property conditions.

Result: HIGH-TRUST RELATIONSHIP

Successful implementation of all 5 pillars leads to reliable and accountable rental relationships.

Who Is This Framework For?

Property Managers & Landlords

Reduce screening errors, prevent fraud, and establish clearer tenant relationships using verified identity protocols and standardized communication processes.

Tenants & Renters

Protect yourself from scams, understand your rights, and engage with landlords using transparent, standardized leasing practices.

Researchers & Policymakers

Explore a systems-based approach to rental trust. Review case studies, data analysis, and generational behavior research informing housing policy.

View Generational Behaviour Research →